Editors should focus on content, not how they get it online

At the 2023 Plone Conference, we spoke about Embracing the Editor, and how much there was to learn from this crucial member of our team. However, it doesn't stop there.

Providing your website Editor with the necessary resources holds the key to crafting an engaging online presence, driving user engagement, and ensuring that your website rankings get a boost.

When your Editor is empowered with the resources they need

1. Content remains relevant: Equipping your website Editor with the right resources empowers them to create content that remains relevant to your audience. Keep your Editor in the loop and make sure they have ave access to any relevant information that should be added to the site to make it a reflection of the current pulse of your business.
   
   
2. Your rankings will improve: Search engines prioritize websites that consistently provide new and valuable information. By ensuring your website Editor has access to the necessary resources, you're investing in a continuous stream of content updates that signal to search engines that your site is a reliable source of information that users are looking for.
   
   
3. Website visitors will keep coming back: When visitors find up-to-date and interesting information, they are more likely to spend time on your site, explore different pages, and return to your site to see what’s new. This increased engagement not only enhances the user’s experience but also contributes positively to your site's SEO performance.
   
   
4. Your audience will trust your voice: Regular content updates, made possible by providing necessary resources, contribute to the overall consistency of your online presence. Consistency in your website’s voice, tone, and information builds brand trust and loyalty among your audience.

When we say empowerment, we are talking about access to the resources they need as well the skillset to update their Plone website. As easy as Plone is to use, a user with training can focus on generating content rather than how to get that content online.

So, arm your Editor with the tools they need, and watch as your website becomes a dynamic hub of information, attracting and retaining visitors in the ever-evolving digital landscape.

Chat to us about how we can help arm your Editor.