Building a more accessible Soul City Institute website
Sep 28, 2023
The main area that needed help was the amount of content they had on the site. Not so much a problem for Plone (as it easily deals with large libraries of content), but the team identified the volume and structure of the content as a barrier for their audience who is generally looking for accessible, relevant and interesting content.
The Communications team worked tirelessly to put together a brand strategy that allowed them to only leave what was necessary on the site, and once we knew what was staying, we worked with them to put together a design and direction for the site that would make the remainder of the content easily navigable and brand-aligned.
The SCI news and projects were pushed to the forefront, and a blog was added. And we made sure that the site is fast and easy to navigate on mobile, as their younger and more rural audience are online mainly using these devices.
We cannot wait to see how the site grows into its new space and shape, with the increased traffic as our beacon.
Launch: September 2023
URL: http://www.soulcity.org.za