Tactics to keep users on your site longer
... and what we want them to do when they’re sticking around.
Tactics to keep users on your site longer
People are finding your website. Great.
But are they sticking around long enough to do anything useful?
Getting someone to stay on your site isn’t about grabbing attention for attention’s sake. It’s about clarity, relevance, and giving them something to care about. You want visitors to feel like they’re in the right place—and that it’s worth their time to stay a little longer.
Make it easy to keep going
If your site feels clunky or chaotic, people bounce fast. If it feels smooth and intentional, they keep going.
Clean navigation helps. So does clear content structure. But even more than that, it’s about momentum. When someone finishes reading a page, what do they do next? If the answer is “click away,” there’s work to do.
Link them to more of what they’re already curious about. Add small prompts that invite action—like “Read more,” “See how we did it,” or even just, “Want to chat?”
Your content should feel like part of a story, not a series of disconnected chapters.
Keep things fresh and human
People don’t revisit stale sites. They remember the ones that feel alive.
A site with up-to-date content, clear value, and a bit of personality stands out. That could be a blog post that answers a timely question. A case study that shows impact. Even a behind-the-scenes photo from a project you’re proud of.
Don’t be afraid to be human. That’s how you build connection.
What we want them to do
It’s not just about getting people to linger. It’s about what they do while they’re there—and what happens next.
Ideally, we want them to contact you. That’s the goal. But it’s not always the first move they’re ready to make.
So we offer other small, low-pressure steps that move them closer:
Maybe they read a story that resonates.
Maybe they download something useful that helps them feel more confident.
Maybe they spot something they want to show a colleague or manager.
Each of those is a point of connection. And the more meaningful those points are, the more likely it is that they’ll reach out—when they’re ready, and on their terms.
That’s where a good lead magnet comes in. Not as bait, but as a genuine resource.
A helpful place to start
We’ve put together a short, no-nonsense guide:
“5 signs your content strategy needs a tune-up.”
It’s designed for people who are looking at their website and thinking, “Is this actually doing what it’s supposed to?” In a few quick pages, it walks through common issues we see—and what to do about them.
It’s yours for free if you sign up below. And if it helps you spot something worth fixing, we’re happy to talk.
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