Why wait? What instant publishing unlocks for your organisation
When Astrid took the stage at last year’s Plone Conference, she told a story that hit home for a lot of people: what happens when your team has important information right now—but your website isn’t ready to share it?
The Social Research Foundation used to wait days, sometimes over a week, before their election polling data could go public. Not because the data wasn’t ready, but because the layout and typesetting took time.
That might sound like a small thing. But when elections are happening, even a few days of delay means your insight arrives after the conversation has moved on.
So we helped them change that.
We built a custom Plone site where they could upload raw data in a CSV file and instantly publish clean, styled reports—no extra formatting, no design delays. Just upload and go.
Suddenly:
Their reports were live the same day the data came in
They could update and correct content easily
The process became editor-friendly and fast
And yes, they saved over a week of waiting
It made a real difference. Their 2024 national elections tracking poll didn’t just arrive on time—it was also the most accurate.
“The Social Research Foundation's 2024 national elections tracking poll provided the MOST ACCURATE results prediction. Its average deviation was within 1.1% of the final election results.” – DailyInvestor.com, 3 June 2024
As Gabriel Makin from SRF put it:
“The most important aspect of polling is the provision of information about where a country's political system is at any given point.”
Exactly. Timing isn’t just a nice-to-have. When your information is urgent, your publishing tools need to keep up.
Astrid showed the audience exactly how SRF does it, walking through the upload process live to show how effortless it’s become.
And if you're wondering what this kind of instant publishing could unlock for your organisation—let’s have that conversation.
Visit the site: srfreports.co.za
You can watch the talk below if you're curious.
