The Site Pulse

Section 1

Section 2

The chart below shows monthly sessions, users, new visitors, and returning visitors across the quarter. August was your strongest month for traffic.

Total visitors: the number of individual people who visited. New visitors: people visiting your site for the first time. Returning visitors: people who have been to your site before and came back.

Visits to your site

The total number of visits to your site, including multiple visits by the same person

Section 3

Top search queries driving visitors to your site this quarter, with total clicks from Google Search.

Section 4

Section 5

Three observations from us based on this quarter's data, each with a practical next step.

01 Mobile vs Desktop visitors

Your mobile and desktop visits are almost evenly split, which tells us your audience is comfortable finding you on any device. That said, your contact page has the highest exit rate on the site — it's worth reviewing whether the form is easy to complete on a phone.

Suggested next step: We test the contact form on a range of mobile devices and tighten up the layout if needed.

02 Who is visiting your site

Nearly a third of your visitors are returning — people coming back to your site deliberately. That's a strong signal that your content is building genuine interest. Your news section in particular is drawing people in from search.

Suggested next step: A simple quarterly news roundup or newsletter signup on the news page could turn those returning visitors into long-term supporters.

03 How they found you

"Environmental volunteering south africa" and "conservation programmes gauteng" are bringing new visitors to your site who don't already know your name. These people are actively looking for what you offer.

Suggested next step: A dedicated landing page targeting these search terms could significantly increase the number of relevant first-time visitors finding you through Google.

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